Strategic Brand Management
I have been working within the tobacco industry for several years and seen both brand success and failures. Before that, my work was focused around beverage brands. FMCG is where brands get really exciting, as they make up such a great part of the product. As a former bartender, I know that you never ever sell just a product, you sell expectations, feelings and experiences. I am now back in the liquor industry, working mostly with whisky, you can usually find me about town in Stockholm, and even behind the bar occasionally. Come say hi and have a Hot Shot!